2018 is gone and 2019 is here. The New Year’s Eve parties and bottles of champagne are finished but business continues to move. What about your business? Are you ready to market your business? Will 2019 will end with a party because of unprecedented growth or will it fizzle in the 1 st quarter like a glass of flat bubbly?
How you market your business in 2019 will be a key factor. If you haven’t created a marketing plan and implemented strategies, then you are lagging behind. An ideal marketing strategy can help you beat your competition and increase sales. But, how do you market your business? Here are some tips to
1. Social Media
Is your business on different social media platforms? If not, then how are your clients interacting with your brand? Social media is an excellent marketing tool. 4 out of 5 people are active on various social media platforms.
You can utilize this to your advantage. On these platforms, you can share photos, videos, and other content which engages your audience. Platforms such as Twitter and Instagram allow you to trend on a particular hashtag. Social media also allows your customers to easily share your content and brand with their friends. All of this will, in turn, drive more leads and sales.
2. Email Marketing
Marketing your products or services via email is another popular way of reaching out to both new and existing clients. Moreover, via email, you can segment and create personalized messages. This, will, in turn, foster meaningful relationships with your clients. Email marketing is fast and cost-effective. However, there is one mistake that businesses sometimes make when it comes to email marketing. Spamming is wrong and irritates most recipients. You’ll want to ensure that every email you send is targeted to the correct audience.
3. Blogs to Market Your Business
Most business owners don’t accord blogs the importance and attention they deserve. In today’s world, people love reading blogs because they can get a depth of information in a short period of time. Blogs are valuable to you because when the content is directly related to your products or services, it allows you to convert traffic to your website. If you are persuasive enough, this traffic can convert into sales. Plus, the more content you post on your blog, the more likely search engines like Google and Bing will pay attention to your website. The result is a better search engine ranking.
You can also share your blog posts on social media. This makes your social media informative and valuable which motivates people to follow your business. Increased followers will help your business get discovered by new customers. Another factor that makes blogging an exceptional marketing idea is that it helps establish authority. If your content is educational and useful, clients are more likely to trust your brand. This can drive them to not only make a purchase but also recommend you to their friends and family.
4. Ask for Reviews
Currently, consumers have adopted the habit of reading reviews before they make a purchase. Online reviews help clients make an informed decision. Asking for reviews is an ideal marketing strategy. Through reviews, you will learn how customers perceive your business. You can then share these reviews on your website and social media pages. When your target audience sees the positive reviews, they are likely to try out your brand. When asking for reviews, make sure you use the right channel and provide the client with a detailed review form. It shouldn’t be too long. Don’t forget to be as transparent as possible. If clients notice that you only have positive reviews and not a single negative review, they might doubt you.
5. SEO Services to Market Your Business
If you have been in the business world for a while, then you are probably familiar with SEO, which stands for Search Engine Optimization. Optimizing your site with certain keywords, images, and texts helps improve your website’s ranking on search engines. Employing the appropriate SEO strategies can help market your business. When you are ranked at the top of page one on Google, you can be assured of receiving 80% of the traffic searching for that particular keyword. It also helps create brand awareness which is very essential in marketing. SEO strategies include; keyword research, audience segmentation, backlinking, link building, publishing informative content, linking to authority sites, and much more.
With these tips, you can be assured of properly marketing your business in 2019. Marketing can at times seem times a bit tiresome and even overwhelming. But the fruits are worth every effort. If you, however, don’t have the time or resources, a marketing agency can be of assistance. Professional marketers will make your business stand out from your competitors and give you quantifiable results. Contact us today to see about getting started.