Since the year 2020, there has been a noteworthy surge of consumers flocking to the web to find remedies for their pain points. While many businesses were able to transition to meet this demand for an online presence, some are still struggling to keep up despite research that suggests that is necessary to stay up-to-date with ever-changing trends.
If you are one of those business owners who feels unsatisfied with your online presence, you are certainly not alone. The increase in businesses turning to online marketing has saturated consumers’ searches and social media feeds with options, which can make it very difficult to stand out.
The best way to stay visible and prove your value to your target audience is to develop a digital marketing strategy. Having a plan in place that focuses on consistently moving forward will undoubtedly improve your brand visibility, better your relationships with your audience (which will help you convert more leads!), and increase your confidence in your online presence.
Here are the top 7 reasons why a digital marketing strategy is essential in 2023:
- It puts you where your audience is.
As previously mentioned, people of all ages are present online, now more than ever. You will not be able to convert leads into clients if the leads have no frame of reference for the services you provide or what your core values are! Nowadays, this vital information is commonly found on a website, and the more information and value your website provides, the more your audience will trust you.
- It is more cost-effective than traditional marketing.
While there is still a place for traditional marketing tools in a modern world, it simply is more cost-effective to transition to a fully or mostly online platform as a means to connect with consumers. With traditional marketing, there is a need to finance both labor and physical materials. However, there are many different free resources online that can help you figure out how to approach your digital marketing strategy. This allows you the freedom to decide what services you can provide yourself, what services are best done in-house, and what you should outsource to a marketing agency.
- It is very easy to repurpose content.
One of the most effective ways to boost your visibility online is by taking advantage of all of the different platforms that are available to you! A digital marketing expert can help you develop a strategy that enables you to revise the same piece of content and format it in an optimized way for each platform. For example, if you have an active blog and post twice a week, a strategist can use that blog post to create several new pieces of content. This can include content for social media, valuable information for your email newsletter, or even graphics for your website.
- A good digital marketing strategy can streamline your sales funnel.
What if your business is doing really well and getting loads of clients already? While meeting sales goals is excellent, many business owners can feel overwhelmed by the idea of quick, consistent growth. This is absolutely normal, and understandable! With more demand comes a need for more labor and the development of faster, more efficient systems. The great news is that an effective digital marketing strategy works with the larger picture to help you scale your growth. One way that strategists do this is by redirecting all of your sales to the same place. This will both make the process easier for consumers and remove your burden of managing client communications coming from different sources. You can develop this type of strategy by hiring a professional or making use of software such as HubSpot’s Marketing Hub to manage your social media, email marketing, website, and blog analytics. Having this direction will allow you and your team to focus on what matters most to you: delivering excellence.
- You can easily track your analytics and progress (and ROI!)
One of the biggest perks of using a digital marketing strategy is that you can track exactly where your leads are coming from, which will allow you to determine where you need to focus your attention. Tools like Google Analytics give you the ability to see the traffic on each one of your pages online. This is especially helpful for people who like having everything in one place when it comes to tracking progress, and it is beneficial in tracking your ROIs because the numbers will not lie to you!
- Digital Marketing Strategies are needed to help with changing needs.
Every business has different needs when it comes to developing a digital marketing strategy. The great news is that there are many different agencies and professionals who will allow you the level of control and flexibility you desire. From a “done for you” all-in-one approach, to “done with you,” to consulting, you can choose what works best for you!
- You are able to connect better with your audience.
Because you are spending time where your consumers are (online), you also have the ability to see what is resonating with them by considering their engagement on social media and the traffic to your website. Semrush is a marketing software that has many different tools to help you connect better with your target audience. It offers you the option to edit and optimize content you already have, and it gives you a breakdown of the best long-tail keywords that you can actually compete with. Having access to all of this information will connect more people to your page to find a solution for their problem.
As we can see, there are many reasons why a good digital marketing strategy is necessary to convert more clients in 2023. There are plenty of free resources online to guide you to developing the best strategy that works for you, and there are many marketing agencies that can work with you to diagnose what will help you boost your online visibility.