Email Marketing Services for Small Businesses
Reach potential and current customers with MJI’s marketing experts
The First Step for a Reason
While many may think email marketing is a dying art, in reality it is anything but. This type of marketing is still an important technique for marketing and sales teams in a variety of sectors and business types today. It can be used for lead generation as well as nurturing your relationship with your current customers. It’s no surprise—email is one of the most effective marketing channels out there. You probably open your emails every day, and most other people do as well. With most people having mobile devices with them practically all the time, email is easy to check. So, email sending can be very effective. It’s also not difficult to obtain more email addresses by using lead magnets. Then, without spending a fortune, a clever mixture of email marketing, educational newsletters, and actionable landing pages provide businesses with a large arsenal of marketing tools, not to mention an increase in customer engagement.
Email marketing features remain a rapid and successful approach to engage and nurture leads into loyal customers, with a high ROI percentage. In fact, the first step of building a successful marketing campaign often includes building out a robust email marketing strategy, and our Roanoke email marketing team can help you get your business’ customer engagement off and running!
What We Offer for Your Email Campaigns
Customization is king, and we have the keys to the kingdom. Our Roanoke-based marketing team can use a variety of email templates and email marketing tools to create a custom email marketing plan for you and your business. Some of the most common email software platforms are MailChimp.com and Sender.net, and fortunately, both of these have a free plan. They rely on easy-to-use drag-and-drop email editors that make creating the perfect email easy. Whether it’s design or copy, we have your back. Your email marketing campaigns are tailored to you and your brand’s color scheme, style, tone, and strategy. We offer a customizable variety of email templates, styles, and concepts to get your message across no matter what types of email you’re working with. With simple drag-and-drop email options, and branding your business has can be matched and enhanced.
How Can Email Automation Help in Marketing?
Email automation is a powerful tool that can help you streamline and optimize your email marketing campaigns. Here are a few ways email automation can help:
Saves time: Email automation allows you to set up pre-written emails to be sent at specific times, based on triggers such as a subscriber’s behavior or a specific date. This means you can create a series of emails in advance and let them run on autopilot, freeing up time to focus on other aspects of your marketing strategy.
Improves targeting: Email automation enables you to segment your email list and send targeted messages to specific groups based on their interests, behavior, and preferences. This makes your emails more relevant and engaging, increasing the chances of conversions.
Increases engagement: Automated emails can be triggered based on a subscriber’s behavior, such as signing up for your newsletter or making a purchase. By sending timely, personalized messages based on these actions, you can increase engagement and build stronger relationships with your subscribers. Practicing audience segmentation by breaking your recipients into groups based on stages in the purchase cycle can greatly enhance your email campaigns’ effectiveness.
Improves analytics: Email automation allows you to track important metrics such as open rates, click-through rates, and conversions, giving you valuable insights into how your emails are performing, including email subject lines. This information can be used to refine and optimize your email campaigns over time.
Overall, email automation can help you deliver more targeted, personalized, and effective email campaigns, resulting in increased engagement, conversions, and ROI.
On top of that, basic email newsletters alone aren’t the only options anymore. Building out robust email campaigns also can include features like custom autoresponders that allow you to keep in contact with your customers for important events. When a birthday or anniversary pops up, automatically generated emails with a customized subject line based on your parameters can be sent. New users can be automatically sent a welcome email, or a recent purchase can trigger a thank-you email.
You can use this kind of marketing automation to help form or maintain a relationship with your customers. With automation workflows, we will improve your open rates and keep your emails out of spam folders by tying them to the customer experience and lifecycle and only sending an email when it’s most likely to be read.
To get a visual idea of the content our Roanoke email marketing team can provide for you, check out our Email Marketing Portfolio here.
Included in our email marketing customer engagement packages are:
Content Creation
Contact List Creation
Monthly Reporting & Rankings
Information Where It’s Wanted
- One of the best things about email marketing is that you can build your following and connections with the customers that already want information from you. They want to see your company’s special offers and updates! A good email marketing campaign with current features and a clear outline can keep your brand and services at the forefront of your targeted clientele’s minds. Consistent, strategic communication via email marketing can make your contacts feel like they have a more specialized relationship with you and your brand. This in turn leads to brand loyalty, customer engagement and contacts into paying customers.
