The marketing goals for a product can vary throughout its different kinds of content marketing types. While achieving various marketing goals for one product may sound overwhelming, achieving these goals can be made easier by utilizing different marketing content formats. Using other forms of content can help expand the reach of the product or tap into smaller segments of the targeted audience more effectively.
So without further ado, let’s take a detailed look at the different content marketing formats and the marketing goals they help achieve:
Infographics are one of the most popular content marketing formats for various products and services. They contain data and statistics related to the product or service in a visually-pleasing format that is easier to read and understand than written text.
The text on infographics is mainly written as a label, introduction, or brief explanation of the visual elements. But infographics can present the gist of long-form content too.
Infographics provide product or service information to the consumers or potential consumers in an aesthetically pleasing manner, making it shareable. Some landing pages have included them as a way to share with many. Marketers can share infographics on the business websites and add an embedded HTML link to increase the shareability of this marketing content form in the long run.
This way, infographics lead to the generation of backlinks and social media shares. While backlink generation and social media shares can be a marketing goal, other goals achieved through infographics involve expanding brand awareness, enhancing reach, and building trust.
Blogging is one of the oldest content marketing formats among all digital marketing formats. Most businesses include a blog section on their official website. Blogging continues to work since it is easy to update and maintain. A blog post should be a marketing goal to be sure to be consistent.
Once written and posted, a blog can be updated any number of times. Blog updates can include updating data and statistics or optimizing the blog content with the newest keywords.
These updates occur without any changes to backend links. With no change to backend links, blogs don’t lose their number of visits and views when they are updated. Hence, with each update, blogs can have an even more significant impact.
Blogs are easily customizable too to meet your business goals. They can be short, long, brief, detailed, and may contain visual content or even infographics. Once way to make them more readable is to break up the paragraphs and make them shorter.
Blogs can achieve multiple marketing goals due to their customizability and longevity. However, blogs are primarily used to establish brand personality, drive traffic, spread awareness, and set up leadership in the industry.
Reviews and Testimonials
Reviews and testimonials are a popular content marketing format in retail and service industries.
Reviews and testimonials can significantly help build trust with potential consumers and increase sales. They can also help further optimize the content on the website plus the created content is already available for your site.
However, when searching for services, reviews and testimonials on business websites are not enough. Instead, reviews and testimonials on search engines, especially Google, can be equally important. Google automatically brings up those businesses and services on the search page with more reviews and a greater than average rating.
Here are a few ways to get customer reviews and testimonials:
- Ask regular customers for reviews
- Offer discounts or other incentives in exchange for reviews
- Add a reviewing option on the product or service page on the website
- Send follow-up emails asking for reviews
- Add a clickable feedback panel on the side that acts as a poll
Video ads are the most impactful form of content marketing as they can be more engaging than most other content. From a consumer perspective, video ads are the most entertaining. Visually appealing video ads can be further impactful as they can keep the eyes of target audiences glued to the screen.
Moreover, the impact of video ads is also more significant than other content marketing formats because they engage audiences differently than the target audiences. This way, video ads increase the reach of brands.
While the possibilities for video ads are endless, video ads can be made in accordance to achieve specific goals.
For example, video ads can be based on product or service introduction. Many use them as a how-to or demo videos. This helps to depict the possibilities of the product or service.
They can also include emotional narratives about the importance of the product or service to connect deeper with the audience or depict the humanitarian side of a business to increase trust. Finally, video ads can also be fun and engaging social media clips.
Besides these, video ads can also help businesses spread further awareness as discussions on video ads are common among industry professionals and consumers. In short, customized video ads can easily achieve several marketing goals.
Social Media Posts
Social media posts are undoubtedly the most widely used content marketing format today. The widespread use of social media is due to the variety of marketing goals it achieves. However, grabbing audiences’ attention, strengthening customer relationships, building customer trust, and generating conversions are the most common applications for social media posts.
The possibilities with social media posts are more significant due to the large variety of social media content formats. While social media is known for visual content, it also allows for texts, polls, opinions, and gathering feedback.
Social media posts share just a piece of content. Social media further allows for collecting customer data and insights, which helps marketers tweak and refine their marketing strategies.
But the content marketing format of social media posts comes with the disadvantage of being temporary and time bound. Due to the increased use of social media for marketing purposes. Any new content can be quickly buried under more new content.
Hence, marketers should use social media posts for short-term marketing goals, such as grabbing attention for giveaways or discounts, driving traffic for a new collection, and reaching new audiences.
Besides these top 5 marketing content types, other formats include webinars, case studies, checklists, application development, quizzes, e-books, emails, and podcasts. Marketers must define the marketing goals before selecting the marketing content format for any campaign. Start writing down your content marketing campaigns for successful content marketing.
However, a combination of two or more content marketing types can yield more successful results for most campaigns. Since many marketing content formats can achieve similar goals, a combination of these can ensure that the marketing goal is achieved as effectively as possible.
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