If you’ve ever published a blog article, you must be aware of the time commitment involved.
The process generally takes hours, from choosing a topic and doing research to drafting the piece and clicking “Publish.” Consequently, it can be a significant setback if your piece doesn’t receive the traffic you hoped.
It takes talent to create blog entries that are optimized for both people and search engines. It takes a lot of time and is challenging, particularly if you are a newbie. The topics you choose to write about should be something that will engage the reader. While writing a blog post, the smallest details matter, along with following a set of SEO guidelines.
So stay on the page to learn how you can structure your blog posts for SEO and get the traffic you want.
How to structure your blog posts for SEO?
- Incorporate long-tail keywords
- Make the most of your headers
- Create content for google’s featured snippets
- Include backlinks
- Avoid keyword stuffing
- Improve your blogs speed
- Keep updating your older content
- Don’t forget those breadcrumbs
With the right SEO strategy, we can combat low website traffic along with ranking higher on the SERPs.
SEO optimization entails conducting keywords search, structuring your headers for crawlers, and creating content of a high standard that adheres to user preferences.
According to an analysis, websites at rank one of the SERP had a 25% clickthrough rate. For websites in ranks two and ten, this percentage dramatically decreases to 2.5% and 15%, respectively. That number drops even further by the time you reach Google’s second page.
This indicates that there’s a slim possibility that people will reach your website naturally if it does not appear on the first page. Less traffic to your website means fewer chances to create leads and, ultimately, money.
With the right SEO strategy, you won’t have to spend excessive amounts on advertising and will be able to generate traffic with only the help of SEO. Below are the tips you need to structure your blog posts for SEO.
Top 8 Tips for SEO Optimized Blog Structure
Incorporate Long-Tail Keywords
Keywords are the most crucial element for SEO optimization since these are the terms an individual enters into the search query and, when used correctly, will optimize your blog structure. Keywords help Google or other search engines understand the context of your website.
Google finds these keywords while scanning your site and helps your website show up in searches for all those applicable key terms. Perform keyword research to identify specific keywords. Determine one main keyword that you’d like to concentrate on for your blog. Once you’ve found two to three keywords with comparable target keywords, incorporate those within your content.
Pay close attention to long-tail keywords while researching, as these help in both rankings as well as determining user search intent.
Once you’ve identified your long-tail keywords, you should include them in various places on your page, like:
- Title Tags
- Body Text
- Alt Image Texts
- Body Text
This is amongst the best blog structure practices for SEO.
Make the Most of Your Headers
Headers make your blog article and its contents easier for Google’s web spiders to interpret.
Consider the crawlers to be skimming readers of your blog. Your H1 heading should provide a summary of the topics your piece will cover. Next, your H2s, H3s, and H4s dissect the article’s subtopics.
Your subheaders, therefore, should contain high-intent keywords and mirror the contents of the body. You have a far better likelihood of appearing on the SERP if you employ the proper keywords or those that your target audience uses.
Create Content for Google’s Featured Snippets
The most concise solutions to search terms can be seen in Google’s featured snippets. However, You must provide a complete and concise response to the question in order to receive a featured snippet on Google.
The search query must be included as your H1 in the blog post, followed by a bulleted or numbered list of concise answers.
Include an action verb, such as “select” or “click,” at the beginning of each sentence.
Write an explanation that is no longer than 58 words long if the term for which you wish to rank in the featured snippet calls for one.
Backlinking is a significant component of SEO. Backlinks are examples of your content being cited on some other website’s page. Since Google views backlinks as a sign of trust in your web pages and reputation, they have a significant impact on ranking.
Internal linking is a part of blog structure for SEO. Users can access more information easily and quickly if you hyperlink to earlier appropriate content.
Additionally, Internal linking makes it easier for search engines to crawl your website by letting them understand how your post relates to the rest of it. Internal linking can therefore benefit your blog’s SEO.
Avoid Keyword Stuffing
The objective is to properly optimize your page without being intrusive. Find natural places to incorporate keywords, but don’t overdo it to the degree where your article becomes unreadable.
This method allows you to use keywords while avoiding overusing them in the content. Do not forget that you are attempting to address your audience. If your readers have a bad reading experience, Google will know that your piece isn’t fulfilling their needs.
Improve Your Blogs Speed
You must have a responsive web design and a quick page speed to improve SEO for blogs. Keeping your image sizes short is the easiest page speed improvement tip, but few blogs do it.
To reduce the size of your image, you can employ a number of internet programs, such as Kraken.io. Image compression to the appropriate dimensions will greatly minimize the size of the file if your graphics are heavier or bigger than your display than perhaps you want them to be.
Keep Updating Your Older Content
You should set aside time during your writing process to review your material to ensure that it is providing correct info because SEO for blogs works better with content that is updated and original.
Visitors will value the fact that they can rely on you to provide correct information at all times, resulting in your blog gaining credibility and trust.
Don’t Forget Those Breadcrumbs
The more user-friendly your site, the better the visitor experience, and hence, your SERP’s ranking. A visitor’s browsing path is displayed in breadcrumbs. It makes it easier for your blog visitors to go back without having to click the back arrow. Additionally, breadcrumbs make it clear to users where they arrived from so they can understand how your website is organized.
Adding breadcrumbs to your website will help with SEO because they make it easy for search engines to explore your content.
Finally, the better the quality of your content, the better your web pages will rank on the SERPs. Just follow the guidelines we have listed above, and you will be good to go, as these will certainly help the structure of your blog posts for SEO.
Along with this, make sure you are consistent with posting content that is relevant and gives your readers what they are searching for.
If you need help in optimizing your blog posts, you can visit our website for the best and most personalized solutions, along with expertise that will definitely help your blogs appear on the SERPs.
Interested in getting started with MJI Marketing? Schedule an appointment today!