Social Media Marketing Management Services for Small Businesses
Our Roanoke based social media marketing agency offers personalized and dedicated solutions that turn startups into successful enterprises. Our custom services involve providing marketing solutions, such as digital marketing services, reputation management, advertising services, and market planning.
Improve Your Business Presence
We can enhance your business’s social media visibility. We design a social media marketing plan that incorporates online marketing across multiple social networks and top-notch social media material. Our social media management services are customized to fit your business’s needs. We are unlike many social media marketing companies that simply provide pre-packaged services.
Make Your Brand
a Must-Follow
Facebook and Instagram are free tools that businesses, particularly small enterprises, can utilize to their advantage on social media. Done right, services like social media marketing can yield the following benefits:
- Invaluable avenues of communication
- A better understanding of your customers
- Advertising platforms that cost little to nothing
From 970 million users in 2010, there are now over 4 billion people using social media. It’s evident that these platforms have an impact on everyone’s lives. Especially since more than half of the world’s population is now using these social media platforms. These numbers also show that social media is where you can reach the people you want to reach.
What We Offer
MJI Marketing is a digital marketing company providing comprehensive Facebook, Instagram, and LinkedIn services for Roanoke startups and small businesses. We also serve clients across Virginia and all over the US.
Our commitment is to optimize your brand’s social media accounts, ensuring that each one is utilized to its fullest potential. Our social media marketing experts use our resources and expertise to analyze your social media needs. We then align these social media strategies with your brand’s short and long-term goals.
We offer packages for the following social media marketing services:
- Existing social media account auditing
- Social media setup and management for Facebook, Instagram, LinkedIn, Twitter, Tiktok, and Google My Business
- Social media marketing campaigns
Our social media marketing agency in Roanoke will assist you in representing your brand. We help ensure your messages are consistent across various social media platforms. You will receive valuable insight into your audience’s preferences. from one of the top marketing agencies for small businesses in northern Virginia.
Why Go Social?
Humanize Your Brand
When you use social media, you engage directly with your audience. This is the only marketing platform that allows you to empathize with and demonstrate awareness to your audience. Therefore giving your brand a more human appeal.
Boost Brand Awareness
Social media lets you connect with your audience every time they log in and open an app. By creating engaging and pertinent posts, you can increase your discoverability and improve your recall among your current audience. Social media platforms provide an opportunity for businesses to reach a broader audience and increase their brand awareness. This helps with business goals and social media marketing strategies.
Increase Website Traffic
With increased visibility on social platforms, you also increase the chances of people visiting your website to learn more. And with more website visitors, you can increase sales and climb up search engines. Working with a digital marketing agency to help increase website traffic by using the right types of content. MJI Marketing helps with content strategy to reach your audience.
Generate Leads
Lead generation is an essential part of our marketing services, and social media is the perfect platform for it. With social posts, customers can express their interest in a low-commitment way, giving you valuable insights.
Social media sites like Facebook allow you to track those that visit your website. This could be used to retarget them with other ads.
Using email marketing can also be incorporated to generate leads with Facebook users. There are also alternatives to Facebook ads. Tiktok ads have also shown real time results and bring a new audience to your brand.
Boost Sales
No matter your product, social media can help you sell them. Aside from in-app marketplaces, you can promote your offerings directly to your intended audience through social media campaigns. Some common examples are Facebook ads or comparable advertising services, thereby increasing the probability of them buying your products or services.
Why Choose Us?
Social Media Marketing Expertise
You can trust our team because we have extensive experience in various areas of social media and digital marketing. We handle your needs with expertise and competence.
Personalized Solutions
We don’t believe in a one-size-fits-all approach like many other marketing agencies for small businesses do. Instead, our social media marketing services involve researching and planning campaigns specific to your goals. MJI Marketing can help businesses improve their brand visibility, reach new audiences, and engage with existing customers. This can lead to increased brand awareness, customer loyalty, and sales.
Easy to Understand Processes
Social media marketing processes can be perplexing. We make every aspect clear and comprehensible, so you know what's happening with your brand.
Cost-Effective
Outsourcing social media marketing to us can be more cost-effective than hiring an in-house team. You can leverage us as the expert to deliver results at a lower cost. You don't have to hire a staff member and provide health insurance and the expense of an employee.
Time Saving
Social media marketing can be time-consuming, especially for small businesses with limited resources. Hiring MJI Marketing can help save time and effort by allowing you to focus on other important aspects of their business.
Access to Advanced Tools and Technology
We have access to advanced tools and technology that can help your business to analyze data, measure results, and optimize campaigns. This can lead to better performance and more effective campaigns.
Frequently Asked Questions
Social media platforms such as Facebook and Instagram have a vast user base. This can present an excellent opportunity for brands to expand their reach. Brands can tap into new audiences that were previously inaccessible through conventional marketing methods.
Humanizing your brand with social media involves creating a more personable and relatable image for your brand. Here are some ways to humanize your brand with social media:
Use real people in your social media content: Instead of relying solely on stock images or graphics, use real people in your social media posts. This can include photos or videos of your team members or customers.
Show the behind-the-scenes of your business: Share photos or videos of your team members working, your office or workspace, or the process of creating your products. This can give your followers a glimpse into the human side of your business.
Share user-generated content: Encourage your followers to share their own photos or videos of your products or services, and share them on your social media channels. This can help build a sense of community around your brand.
Respond to comments and messages: Take the time to respond to comments and messages on your social media channels. This can help build trust and create a more personal connection with your followers.
Use a conversational tone: Instead of using formal language or industry jargon, use a conversational tone in your social media posts. This can help make your brand more approachable and relatable.
Share your values and mission: Share your brand’s values and mission with your followers, and show how they are reflected in your business practices. This can help build a sense of trust and connection with your audience.
By humanizing your brand with social media, you can create a more authentic and engaging image for your business, and build stronger relationships with your followers.
There are many tools available to help manage social media accounts, schedule posts, analyze data, and more. Here are some popular social media tools:
Hootsuite: A social media management tool that allows you to manage multiple social media accounts, schedule posts, and track engagement and analytics.
Buffer: A social media scheduling tool that lets you schedule posts across multiple platforms and track analytics.
Canva: A graphic design tool that offers pre-designed templates and graphics for social media posts.
Sprout Social: A social media management tool that allows you to schedule and publish posts, engage with your audience, and track performance.
Google Analytics: A free web analytics tool that provides insights into website traffic and engagement from social media.
Mention: A social media monitoring tool that tracks mentions of your brand or keywords across social media platforms
Later: This tool is an Instagram scheduling tool that allows you to plan and schedule your Instagram posts and stories.
Bitly: A link shortening tool that also provides analytics and tracking for links shared on social media.
BuzzSumo: A content discovery tool that helps you find popular content related to your industry or topics of interest.
These are just a few examples of the many social media tools available. The best tools for your business will depend on your specific needs and goals.
As a part of our social media marketing services, we create engaging and relevant social media posts for your brand. Through this, we help bridge the gap between you and your customers. Not only that, but social media also allows your brand to become visible to a larger audience.
The results you can expect from using a social media agency will depend on several factors, including the goals of your social media marketing strategy, the resources and budget you have available, and the expertise and experience of the agency you choose to work with.
Some common goals for social media marketing campaigns include increasing brand awareness, driving website traffic, generating leads, and boosting sales. Here are some potential results you can expect to achieve with a social media agency:
Increased brand awareness: Social media agencies can help you increase your brand’s reach and visibility on social media platforms, which can help build brand awareness among your target audience.
Improved engagement and interaction: By creating engaging social media content and responding to comments and messages, social media agencies can help increase engagement and interaction with your audience, which can lead to increased loyalty and trust.
Higher website traffic: By promoting your website content on social media, social media agencies can help drive more traffic to your website, which can lead to increased leads and sales.
Improved lead generation: By targeting specific audiences with social media ads and content, social media agencies can help generate more leads for your business.
Increased sales and revenue: By using social media to promote your products or services, social media agencies can help drive more sales and revenue for your business.
It’s important to note that results may not be immediate and may take time to see the full impact of social media marketing efforts. It’s also important to work closely with your social media agency to set clear goals and objectives, measure performance, and adjust strategies as needed to achieve the best possible results.
One of the best things about social media marketing are the tools built into each platform. Many social media platform allow you to run ads on platforms such as Facebook and Instagram for your business. Target specific audiences based on criteria such as age, geographic location, and interests to grow your business.
Anyone can manage their social media accounts, but it doesn’t mean anyone can get positive results. At MJI Marketing, our team of professional social media marketing managers has the expertise to transform your social media from a platform where you merely post your latest products to a tool that can boost your sales.
Some of the most widely-used social media platforms, especially for businesses, are Facebook, Instagram, and LinkedIn. But to find the perfect platform for your specific brand, we need to analyze your audience. Get in touch with our Roanoke based social media marketing agency, so we can started.
The best time to post on social media varies depending on several factors such as the platform, target audience, and location. However, some general guidelines can be followed to increase engagement and reach.
For instance, on weekdays, the best times to post on Facebook are between 9 am to 2 pm. The best times for Instagram and the best optimal posting times are between 11 am to 1 pm. On Twitter, engagement is higher on weekdays during lunch breaks or after work hours.
It is crucial to experiment with different posting times and analyze the engagement rates. This allows us to determine the best posting times for your specific audience and social media goals.
