All businesses want to keep in touch with their customers and attract new customers, and SMS is a great way to do this. SMS software can make this process easy for businesses by helping them create and manage their messaging campaigns. In this article, we explain more about what SMS software does and some of the latest options.
What Is SMS Marketing Software?
SMS stands for Short Message Service, which most people know as text messages. Businesses of all sizes communicate with consumers, and SMS software allows these businesses to send text messages to potential customers’ phones easily by using an SMS gateway. Businesses can use this software to do more than send advertisements. They can also send appointment reminders and account notices, helpful tips, requests for feedback, discounts, shipping notifications, and more.
SMS Marketing Campaigns
There are many types of marketing campaigns. Some are quite simple to put in place, while others can take a lot of work. But most businesses can find one that works well for them. Here are a few of the more common types.
Promotional SMS Marketing
Promotional SMS marketing strategies are designed to increase consumer awareness of your business’s products and services. These messages often inform customers of special deals, new services, or products and are intended to increase sales. The messages might contain a coupon, discount, or maybe even an offer of a free product. Free products are always popular and generally quite effective at getting people to visit your business.
Transactional SMS Marketing
These types of messages are useful for providing your customers with necessary information. This often includes shipping and delivery times, appointment reminders, product releases, and password resets, among others. These types of messages help to keep customers up-to-date and connected to your business.
Customer Service SMS Marketing
This is useful for improving the customer experience. It is different than the two other forms of SMS marketing discussed above in that it gives customers a way to ask questions or state problems. Additionally, it allows businesses to ask customers to complete surveys or ask for reviews.
Advantages of SMS Marketing
SMS is a very easy and effective means of communicating with consumers. It is useful for communicating with not only current customers but potential customers as well. Here are a few more of the benefits of SMS.
- Cost Effective: SMS messages are economical, generally more so than paid ads or print ads. The main cost is for the software. These ads can reach many customers with little effort.
- High Open Rate: SMS messages have a high open-rate—they are much more likely to be opened than emails. And most of these messages are opened quickly, typically within a few minutes. This means SMS is better at reaching your target audience than other forms of communication.
- Extensive Audience Reach: Another advantage of SMS is the wide range of consumers they can reach. So many people have mobile phones that the potential audience for your text messages is huge. Moreover, text messages don’t even require an internet connection.
- Direct Communication: SMS marketing lets you communicate with your target customers directly. You can even segment your customers or potential customers based on their different characteristics, thus enabling you to customize content. This can help ensure the messages you send are more likely to be relevant.
Best SMS Software
To have an effective SMS marketing program, you need good SMS software. There are many choices when it comes to effective SMS software, so we are going to discuss some of the best options available.
Klaviyo.com is especially good for small and medium-sized businesses because it has a very easy-to-use interface with a wide variety of features that allow your business to interact with its customers. You can set up drip campaigns to have a series of messages sent to customers over time. You also have the option of setting up a loyalty program to reward your customers, as well as many other features. This software is also quite affordable.
This is a very reliable option with the advantage of having both SMS and MMS software. Therefore, you have the option of multimedia texting, mass text messaging, text-to-landline, and email-to-SMS messaging, among others. This software is also easy to manage and has a free trial.
This SMS software is another good choice for small or medium businesses. It has a user-friendly interface that makes it easy to create customized campaigns as well as customer databases. It also has SMS automation so that your business can set up and manage SMS campaigns with little effort. Your business can also send personalized SMS messages. Furthermore, the software has A/B testing, which allows your business to see which of your campaigns are most effective.
Twillo is programmable, allowing businesses to customize their marketing campaigns to meet their own goals. It also has two-way messaging, making it easier for businesses to engage their customers. It is customizable and has flexible pricing options
ClickSend is better for individuals with marketing experience. It is a web-based software application that allows your business to send out bulk text messages without the need to download more software. It can also be integrated with channels including Facebook, WhatsApp, and more. ClickSend is also known for great customer service.
SMS marketing campaigns can be very effective. However, it is essential to have a strategy, and it can be time-consuming to keep up with the campaigns and ensure they remain effective. MJI Marketing is experienced in this area and can help you create effective SMS marketing campaigns.