Why this checklist exists

Most Shopify stores don’t have a traffic problem. They have a conversion problem, a positioning problem, or a channel-mix problem — and they can’t tell which one because they’re too close to it.

This is the same audit we run on every ecommerce client before we quote a strategy. It covers the five areas that determine whether a Shopify store grows or plateaus: product pages, checkout experience, email capture, paid channels, and organic visibility.

Work through it honestly. Every unchecked box is a growth lever.