If you are new to web marketing, you have probably heard of organic traffic and SEO but may be a little confused by what it all means. So, let’s break these concepts down into simple terms and explore how using this knowledge can help your business grow.
What Is Organic Traffic?
There are many different ways that people can arrive at your website, and of these, so-called “organic” traffic is considered the most important. This is because organic traffic refers to the visitors your website receives from search engine results that have not been sponsored.
You see, on search engines, the top results typically contain both results that someone has paid to have ranked higher in the search and those results that search engines identify as relevant to the user’s search, which are organic search results.
Many websites pay for placement at the top and also receive organic results; the amount of both is measured by a variety of web analytics software, most notably Google Analytics.
Organic results are important to build your website’s audience and grow your business without having to pay for ads. To achieve a healthy amount of organic traffic, you need to have good SEO,; so let’s take a look at what this is, along with some SEO strategies you can use to achieve this.
What Is SEO?
SEO, search engine optimization, refers to techniques that increase the visibility of your website in organic (unpaid) search results. These techniques try to ensure that when someone types a search query, your business lands near the top of the page. Better quality SEO equals more visitors to your website from different traffic sources, including perhaps most notably, organic search traffic.
When search engines like Google or Bing provide a list of websites in response to a search query, they prioritize relevant sources with the right keywords. The majority of these search results are unpaid-for “organic” results.
The majority of users click on organic results, primarily those near the top of the page. Getting a website listed high in the organic results is what SEO is all about, and is key to successful marketing and a healthy website.
Increase Your Organic Traffic
Now that you know what organic traffic and SEO are and how they are linked, let’s take a look at some ways you can improve your organic traffic and SEO.
Interested in learning more and talking about your Organic Traffic and SEO?
Optimize Your Site’s SEO
If you want to increase traffic to your website and your conversion rate, you need to optimize your site’s SEO. To do this, you need to provide your audience with useful content and a good user experience.
By using effective SEO strategies, you can save money from paid search traffic on Google Ads. Using paid advertising can be very costly, and once you turn it off, there is no more traffic. Because of this, paid search traffic may not be the best choice in the long term for achieving better ranking results. Instead, try to improve your organic search engine optimization.
Many marketing campaigns can be used to help increase your organic traffic and target certain keywords that reach your target audience. First you need to find out what your potential customers need. Try using some analytics tools such as traffic in Google Analytics. Check your referral traffic and see if there are some ideas that can help reach more audiences. This information can be very helpful for organic search engine optimization.
Another tool is Google Search Console. You can study the kinds of searches that are leading people to your webpages to better understand your traffic sources.
Then, you need to create content that meets these needs in organic search traffic in an appealing manner. It’s also important to use keywords that your target audience will be searching for throughout the content. Consider what topics have received traffic based on your findings in Google Analytics. Google Search Console will also list some of the keywords people have been using to find your website.
Start a Blog
Starting a quality content blog is one way to improve your SEO. Having regular blog posts will help increase the authority of your site. You can research the kinds of questions that your potential customers are asking online and try to answer them in a way that convinces users that you can help them.
Try to create content that uses the keywords you believe your target audience will be searching for. This should increase the traffic to your site. You can also use blogs to link to products and services, which is another way to increase your SEO.
This is a long-term process and you should try to post something on a regular basis for your audience. Include links in your social pages to help more of your audience to see your content.
Meta Descriptions
Meta descriptions and meta titles are what users will see on a search engine. Therefore, it’s essential that you optimize them. Consider the search terms you are targeting and optimize your meta titles and descriptions accordingly.
Your meta descriptions need to contain some of your keywords because they are a ranking factor. However, meta descriptions only need to be interesting to get people to your site.
One of the best ways to help your SEO is to work with an experienced marketing agency. SEO is hard work, and working with MJI Marketing will take care of the heavy lifting.
Our SEO services use tactics that improve your ranking and drive more organic traffic to your site. We are familiar with the ranking factors used by Google and also have the tools to analyze your site against others in your industry to help you do a better job competing against them.
Final Thoughts
Understanding and optimizing your organic traffic and SEO is key to your website’s success. These marketing tools can be complex, but with proper use, your website’s audience will grow, and the time it takes will pay off! However, if it all seems a bit daunting, that’s okay!
MJI Marketing can help your business grow in organic traffic. We have decades of experience working with startups and small businesses to optimize their digital marketing. We offer every client a personalized approach to their marketing that is guaranteed to help brands grow.
Ready to get started or learn more about what is organic traffic? We can run a report to show you the organic traffic and keywords if you schedule a time to chat!
