Are blogs a priority for your company? If they’re not, they should be. From driving traffic to your website and converting it into leads to showing that you are an authority in your niche, providing SEO opportunities, and cultivating relationships with your customers, here are the top reasons blogs are so important for companies.
1. Blogs drive traffic to your company website.
Too little website traffic can damage any type of company. This is where blogging comes in. The average company that regularly publishes blog posts generates 55% more website traffic visitors, as well as 434% more indexed pages and 97% more inbound links [1]. With each indexed blog post on your site, you have the chance to show up in search engine results. Blogging is also a great way to enhance your company’s social media presence. Simply put, blogging is one of the most effective and easiest ways to direct traffic to your company website.
2. Blogs help convert new traffic into leads.
The more organic traffic you have coming to your site, the more chances you have to convert that traffic into leads. Every blog post should include a lead-generating, call-to-action. For the best results, offer something that compels a visitor to provide their contact information. For example, a coupon code for 10% off their first purchase, a free trial offer, or free webinar.
3. Blogs help demonstrate your company is a leader in the industry.
Blog posts that are well written, showcase your knowledge, and resonate with your audience can be used to establish your brand/company as an authority in your niche. Be sure to publish high-quality content that provides value for anyone reading it. For example, use a blog post to answer questions that are commonly asked by customers or post a how-to blog on anything related to your niche. (This can be anything from how to find the best jeans for your body shape to how to choose the perfect birthday present.) Your audience will benefit from the information you have given them and realize that you are well-versed and can be trusted to provide great products or services too.
4. Blogging provides plenty of SEO opportunities.
One of the best ways to get noticed by top search engines is by frequently posting new, relevant, and content. In fact, a recent study found that featuring a blog on your company website gives you a 434% greater chance of being ranked highly on search engines [2]. For the best SEO results, be sure to use relevant keywords and related expressions in your posts. It goes without saying that the higher your return, the more likely a customer is to visit your site.
5. Blogging gives you the chance to develop a relationship with your customers.
Blogs allow you to create a meaningful relationship by giving customers the opportunity to really get to know your business and/ or products. Be sure that you take the time to respond to any comments that are left, particularly any questions that may be posed. Not only will the customer you were originally interacting with appreciate it, but it’ll show other customers that you care, which will go a long way in building trust.
If your company isn’t already blogging, it is definitely time to start. Contact Us Today!
[1] https://writtent.com/blog/blogging-business-58-unbeatable-reasons-run-blog/
[2] http://www.techclient.com/blogging-statistics/
