Are you thinking you need to refresh your website? Here is something to think about. Chances are you don’t have the same wardrobe from the 90s. You change your fashion to keep pace with the times. Does your website still look like it’s in the 90s? When was the last time your website was updated? If you can’t remember the last time any significant changes were made to your website, there’s never been a better, or more important, time to refresh your website design.
The reason why is simple. There’s a good chance your old website is scaring away potential customers (and the money they would bring with them). Here are just a few of the top reasons, it is time to hire MJI Marketing to give your website a much-needed update.
Consumers are judging you.
Around 75% of consumers admit that they judge a business’ credibility based on their website design. This means that when they come across websites that look out-of-date and/or poorly designed, they assume the business is too. Within a few seconds of landing on your homepage, these consumers will decide whether your business is worth considering or if they should move on to a more modern company. Take a good look at your website. Is it engaging and visually appealing or does it simply look like an afterthought?
Consumers aren’t interested in outdated content or websites.
Today’s consumers are cutting-edge and forward-moving. They want to keep up with the latest changes and advancements in your industry. If your website still features older content, consumers will wonder if you are “really with it” or if you are behind the times. If your website looks like it hasn’t been updated in months or worse years, they’ll consider you out of touch and search for a company with a newer look to take care of their needs. The truth is that even if your website does include newer content, if the design looks like something from the last decade, with garish colors and low-quality images, consumers won’t bother to look any further.
Search engines aren’t a fan of older sites either.
Search engines, like Google, evaluate multiple factors to determine a website’s search engine ranking. After all, they want to put their users in touch with the best possible websites every time they run a search. If your website is rarely updated, it could easily be confused with one of the first websites to hit the internet. You can be assured that your ranking is probably already pretty low and will continue to drop.
Consumers will wonder if you’re still in business.
When consumers land on a website that features gaudy backgrounds, inconsistent font types or colors, and lots of obvious stock photos, there is a big question that may come to mind. Is this company even still in business or is this just a long-forgotten website? You can be almost certain that they are not going to stick around long enough to find out. Instead, they’ll continue their search.
When your website looks outdated, it turns consumers off, causing them to leave and costing you missed opportunities to do business. Fortunately, you can quickly get back in the game by having MJI Marketing refresh your website design. What can MJI Marketing do for your website?