You may wonder why graphic design is important and what can it do for your business? An important aspect of your brand is making sure you are communicating to your audience. They need to feel you know what you are doing; otherwise, why would they contact you or purchase from you.
According to researchers from the Missouri University of Science and Technology, a person’s eyes take 2.6 seconds to focus on a specific element of a webpage when it loads. Wow, does that surprise you? Maybe not, but the person looking at your site quickly shapes their opinion about what they see. It pays to make a first good impression. Your logo is an important part of the look and feel of your website. It can make a person look away or want to see more.
A well-designed logo and website can make a person want to check out other pages and sign up to see more about what you can offer them.
When considering working with a graphic design artist and looking at their portfolio you should like simple. The top brands in the world have very simple logos and keep their image simple. It should just make sense and make a person be proud of the designs that represent their business.
In today’s world, people want to be entertained either through social media or some other form of marketing. Consider how videos and short clips have exploded in viewers. They love the look and feel of videos and they love to be entertained.